insights

What is User Acceptance Testing? User Acceptance Testing (UAT) is the software testing phase during which the system is tested for acceptability and validated for the end to end business flow. UAT is conducted by the end user or the client in a separate environment, similar to the production environment.[...]

Let's get started by emphasising that there is no ultimate way to becoming a Salesforce functional consultant, but this was and is my road. Zero motivation to go to work? Back in the Netherlands, less than half a year ago, I would probably say yes to that question. I would[...]

Exposing Salesforce SOAP vs RESTful Web Services Exposing a custom Web Service in Salesforce is achieved by writing custom Apex code that will be invoked either using SOAP or REST. Web Services are an abstraction layer allowing systems to communicate independently of their source code language. Java, .Net, PHP, Oracle,[...]

We have a new Senior Project Manager to introduce! Hanna Lum has been working successfully across APAC and Europe with telcos, media and airlines companies for the past fourteen years. Prior to becoming a Project Manager, she used to be an analyst programmer and pre-sales engineer. Traveling is Hanna's greatest[...]

Marketing has changed more in the past two years than in the past fifty. Everyone seems to be talking about Marketing Automation these days and many companies are investing massively in this new breed of technology. In fact, the Marketing Automation industry is expected to reach $7.63 billion worldwide by[...]

Meet our new Customer Experience Architect, Stéphane With. Stéphane has an impressive background, bringing a breadth of experience in marketing automation, design and consulting. He began his career back in France after receiving his Master's in design and multimedia, and quickly made a name for himself as an Art Director[...]

Globally, we use 1 million tonnes of paper every day. Expanding production and pulpwood harvesting “threatens some of the last remaining natural forests, and the people and wildlife. That depends on them” (WWF). It takes 24 trees to create one tonne of virgin office paper. 1 tree will make about[...]

Meet our newest Junior Functional Consultant, Juliette Lessing. Juliette recently moved to Sydney from The Netherlands and is a passionate Salesforce enthusiast. A self-proclaimed adventurer and foodie, she has a kind and audacious spirit that fits right in with our culture of teamwork and innovation. Juliette has a Master’s degree[...]

A Journey is the act of travelling from one place to another. A customer journey also involves travelling, but in their mindset and association with your brand. The customer journey can be defined as the complete sum of experiences that customers go through when interacting with your company and brand.[...]

Salesforce has now surpassed the $10 billion dollar revenue mark and is predicting to double that to $20 billion in the next 4 years. It doesn’t plan to stop there though, forecasting to reach $60 billion in the next 16 years. The growth is meteoric, and has a big impact[...]